Driving Growth through
creativity and leadership
CReative. ENtrepreneurial.
Marketer.
I’m a commercial marketer who builds brands that grow businesses.
Over the past 20 years, I’ve led brand, innovation and growth strategies that have shifted categories, protected margin and opened new revenue streams across both agency and client-side roles.
My experience across FMCG, emerging categories, and complex stakeholder environments saw me recognised as one of Australia's Top 10 CMOs.
What drives me is work that balances creativity with commercial discipline. I bring a collaborative and insight-led approach to leadership, with a strong focus on teams that deliver business objectives with clarity, purpose and accountability.
Work
Steggles: Evolving an iconic Aussie brand platform through emotional storytelling.
Lilydale: Refreshed the brand to defend its premium positioning amid growing private label competition.
Sponsorship: Best in class sponsorship activation with the Sydney Roosters for Women In League Round featuring James Tedesco and his mum, Rosemary.
Sponsorship: Best in class sponsorship activation for Women In League Round featuring Roosters’ Jared Waerea-Hargreaves and his mum, Karen.
Greens & Goodness - Plant Based food. Launched a worldclass product and brand in a new category from concept to shelf.
Modernising the face of our group that better reflects who we are today.
Steggles Turkey partnership with Spotify to promote health benefits to fitness addicted Aussies
Steggles Turkey partnership with Spotify to promote health benefits to fitness addicted Aussies
Let’s connect
Send me an email or connect via LinkedIn