My Work: Tourism Australia ‘No Leave No Life’

Tourism Australia ‘No Leave No Life’

Tourism Australia didn’t have any trouble enticing overseas visitors to come to Australia. However, convincing Aussies to travel within Australia proved to be a challenge.

On the other hand, companies big or small (including ours) wanted their employees to take their annual leave, more often. Apart from the obvious health and sanity reasons, the accrued leaves were a liability on the company’s books.

We simply married the two together and came up with the idea to help encourage more Aussies to ‘get a life’ by taking more leave, more often within Australia.

The program? No Leave. No Life.