Celebrating the unsung hero of Aussie Families

Steggles has been bringing Aussie families together for over a 100 years. Not just for quality food, but for quality time. We’re Stegglers for it.

Our delicious products are the go-to for busy parents who put tasty, healthy and easy meals on the table night after night.

In fact, we like to think of Steggles chicken as the unsung hero of Aussie families.

So — and just this once — instead of celebrating the incredible cooks, we're taking a brief moment to sing the praises of the unsung hero behind them.

The campaign was designed to reignite latent love for the brand. It is confident and acknowledges that Aussie parents are the true heroes but, just this once, the Steggles chook is having its moment in the spotlight.

The campaign launched on TV Nationally and will continue throughout the year across various media channels including large format billboards, radio, retail path to purchase as well as digital and social channels. With more exciting thing planned, keep an eye out for our unsung hero – the humble Steggles chook.

Steggles Unsung Hero Brand 60”

Steggles Unsung Hero Brand 30”

Steggles Unsung Hero Choir 15”

Steggles Unsung Hero BBQ 15”