Branding: Repositioning an iconic Aussie brand

As a leading Aussie brand trusted for its quality, we wanted to evolve to truly prove our role within the lives of Aussie families. 

We placed Australians at the centre of our brand by shifting one little word - from ‘Stegglers for quality’ we became ‘Stegglers for quality time,’ Shifting focus from farm to family.

We showed our relevance to modern family life - not only through our product - but also through our insightful positioning and unique charm.

We’re Stegglers for quality time brand platform