Brand: Host a Roast Charity Initiative
We knew the importance and support that Steggles placed upon its Charity Nest and regional communities. We also knew that being a “chest-beating brand” is just not us! With Steggles already doing so much for Aussie families - we decided to turn
Steggles’ July charity nest drive into a national platform for good. A simple concept whereby 30c from every Steggles Family Roast sold would be donated to various Children’s Charities like Ronald McDonald House, Lifestart and Children’s Cancer Institute. It was a way to help the little Stegglers who need it most.
Steggles Host a Roast platform was born.