Innovation: A brand new way to cook a chook

We set ourselves the task of convincing more Australians to cook their Steggles Family Roast in new ways.

We created a product innovation with a twist. With the help of the Aussie BBQ and in line with Australia Day and peak summer, we opened up a new way to cook your chook. This gave us LTO opportunities with retailers that helped us to generate interest in and around the meat case - in new ways.

It was cheeky, refreshingly relevant and noticeably Steggles.