Sponsorship: Making a passion partnership an enduring platform

We unearthed new ways to reinvent and leverage one of Steggles’ long-standing partnerships - The Sydney Roosters.

Taking what was traditionally a sponsorship logo entitlement on a team jersey - we grew the partnership into a platform that could continue to make a meaningful connection with a whole new audience - year after year.

In its 4th year running, we’re proud to Celebrate True Legends of the game.

2019 Steggles became the major sponsor of Rooster's first NRL Women’s team. We used “Celebrating true legends of the game” platform to bring that sponsorship in the spotlight by featuring the Roosters NRLW Captain Simaima Taufa’s story of struggles and triumphs to fulfil her dream of becoming the captain of the Roosters NRL Women’s team.